People often need several touchpoints before they are ready. A good email journey keeps the conversation moving.
Email should do more than announce your next offer. We build email systems that help your business follow up with leads, stay useful after the sale, bring past customers back and create more opportunities from the audience you already have.
Capture → Follow up → Sell → Retain
A customer buys today. Then life gets busy. A lead asks a question and never hears back. Someone visits your website three times but gets no useful follow-up. A past customer would buy again, but nobody asks.
People often need several touchpoints before they are ready. A good email journey keeps the conversation moving.
After someone buys, there are opportunities to educate, support, cross-sell, ask for a review and invite the next purchase.
Customers who already know your business can be worth reactivating—if you have a sensible reason to reach out.
WHAT WE BUILD
We look at how people currently move through your business, then build email where it can remove a gap, make follow-up easier or create another buying opportunity.
Your list should contain people you can actually identify, understand and communicate with—not a pile of email addresses.
When a customer or lead takes an action, the next useful message should not depend on you remembering to send it.
Every starting price has a defined scope. Your final quote changes only when the project needs more emails, journeys, integrations, content or technical work.
For a business starting from scratch or cleaning up a basic setup.
3 email assets included
INCLUDES
For businesses with regular leads or customers and clear follow-up opportunities.
3 sequences · up to 12 emails
INCLUDES
For established businesses that want email to support acquisition, conversion and retention.
5 sequences · up to 20 emails
INCLUDES
For businesses with multiple customer journeys and a serious need for lifecycle communication.
7 sequences · up to 30 emails
INCLUDES
INCLUDES
INCLUDES
INCLUDES
Custom lifecycle systems for complex CRM/ecommerce integrations, advanced behavioural logic, large databases, multiple brands or unusual requirements.
An individual email written, designed and built inside the agreed sequence or campaign scope.
A group of automated emails triggered by a customer action—for example, a 4-email welcome journey.
| Capability | Setup | Automation | Customer Journey | Full System |
|---|---|---|---|---|
|
Starting price |
₦250K+ |
₦450K+ |
₦750K+ |
₦1.2M+ |
|
Automated sequences |
— |
3 |
5 |
7 |
|
Email assets / emails |
3 |
12 |
20 |
30 |
|
Segmentation |
Basic |
Basic |
Advanced |
Advanced |
|
Branded templates |
1 |
1 |
2 |
4 |
|
Lead capture |
Basic |
✓ |
✓ |
✓ |
|
Lead nurture |
— |
✓ |
✓ |
✓ |
|
Post-purchase |
— |
✓ |
✓ |
✓ |
|
Re-engagement |
— |
— |
✓ |
✓ |
|
Advanced reporting |
— |
Basic |
✓ |
✓ |
|
Documentation & handover |
✓ |
✓ |
✓ |
✓ |
Email-platform subscriptions, premium plugins, sending charges, SMS/WhatsApp charges and other third-party costs are separate unless explicitly included in the proposal.
Whether it is part of a campaign or an automated journey, the work goes beyond dropping text into a template.
Audience, purpose, offer, CTA and position in the customer journey.
Subject line, preview text, body copy and clear next action.
Branded layout, hierarchy and responsive formatting for mobile and desktop.
Links, tracking, personalisation, triggers and the agreed workflow.
Test sends, links, formatting and mobile presentation.
Reporting around agreed metrics so the next decision is based on evidence.
We start by finding where the customer journey is losing opportunities.
Where do leads come from? How do they buy? What happens after they buy?
We identify where email can improve follow-up, conversion or retention.
We define the trigger, audience, message, timing and next action for each journey.
Forms, lists, emails, automations and integrations are configured and tested.
We establish the baseline, launch the agreed system and identify what should improve next.
We do not inflate quotes because a business is bigger. We price around the actual work required.
Additional sequences and emails require more strategy, copy, design, build and testing.
Behaviour-based branching, conditional logic and multiple customer paths add implementation work.
Migration, cleanup, field mapping and restructuring can add to the project.
CRM, website, ecommerce, forms and other platforms may require additional integration work.
Copywriting, design and content volume affect the scope.
A one-time build gets the system running. Ongoing management keeps campaigns and optimisation moving.
No. We can set up the capture system from scratch. If you already have a list, we can work with it as part of the agreed scope.
It depends on the package: 3 email assets in Setup, up to 12 emails in Automation, up to 20 in Customer Journey and up to 30 in Full Email System.
A campaign is a standalone email sent to a defined audience. An automation is a sequence of emails triggered by an action or condition.
Usually. We first check whether your current platform can handle what you need. There is no reason to change platforms simply for the sake of changing them.
Yes, where the systems support the required integration. We define the data and actions that need to move between systems before implementation.
No, unless the proposal specifically says otherwise. Third-party subscriptions and usage charges are separate.
Email can create more opportunities for conversion, repeat purchases and reactivation, but results depend on your offer, audience, customer experience and execution. We do not guarantee a specific revenue outcome.
Yes. Ongoing management can cover campaigns, copy, deployment, segmentation, automation monitoring, optimisation and reporting.
Start with the customer journey rather than guessing. Tell us what you currently use, how customers enter your business and what happens after they enquire or buy. We can recommend the smallest package that addresses the actual gap.
Choose the package closest to what you need. If your setup is more complicated, tell us what you currently use and where the customer journey breaks.