SOCIAL MEDIA MANAGEMENT

Don't just post. Build a brand

people remember.

Your social media should do more than keep your page active. Ellvix builds a consistent content and social media system that makes your business easier to discover, understand and trust—while creating a clearer path from attention to enquiry.

STRATEGY → CONTENT → DISTRIBUTION → CONVERSATION → LEARNING
 
 
 

Being active on social media is not the same as building demand.

Many businesses have the same problem: they are posting, but the content has no clear job. One week is promotional, the next is motivational, then there is a gap. The audience sees activity without building a strong understanding of what the business does or why it should matter to them.

The problem is rarely “we need more posts.” The problem is that there is no system connecting content to the business.

NO CLEAR POSITIONING
Your audience sees posts. They don't see the business.

When every post communicates something different, it becomes difficult for the market to understand what you are known for.

INCONSISTENT CONTENT
Posting whenever there is time creates an unreliable brand experience.

Consistency is easier when content is planned around clear themes, formats and business priorities.

LOW COMMERCIAL VALUE
Engagement can happen without business impact.

Content should create attention, trust and conversations—not simply fill a content calendar.

 
 WHAT WE BUILD

A social media system, not a posting service.

We manage the strategic and creative layer required to turn social media into a consistent part of your visibility and customer acquisition system.

01 — SOCIAL STRATEGY

Know what the account is trying to achieve.

Positioning, audience, content pillars, platform priorities, messaging and clear objectives tied to the business.

02 — CONTENT STRATEGY

Give every content category a job.

Educational, authority, proof, problem-aware, offer and conversion content organised around the customer journey.

03 — CONTENT CREATION

Turn strategy into content people can actually consume.

Carousels, short-form video concepts, captions, graphics and other agreed formats designed around the strategy.

04 — CONTENT MANAGEMENT

Keep the system moving consistently.

Content planning, scheduling, publishing, asset organisation and calendar management according to the agreed scope.

05 — COMMUNITY & RESPONSE

Don't leave the conversation unattended.

Comment and message monitoring, response workflows and escalation of relevant enquiries where included in the package.

06 — REPORTING & OPTIMISATION

Use performance to make better content decisions.

Review reach, engagement, audience response, content patterns and relevant business signals to improve the system.

THE ELLVIX SOCIAL MODEL

Every piece of content should move the audience somewhere.

We don’t treat every post as a sales post. Different content serves different stages of the relationship.

The objective is not to make every post sell. It is to make the whole content system commercially useful.

INVESTMENT

Choose the level of social media support your business actually needs.

Pricing depends on the number of platforms, content volume, formats, production requirements and how much community management is involved.

SOCIAL FOUNDATION
Build consistency and clarity.
From ₦200,000 / month
MONTHLY · 3-MONTH MINIMUM

For businesses that need a structured social presence without heavy content production.

INCLUDES

SOCIAL GROWTH
Build authority and demand.
From ₦400,000 / month
MONTHLY · 3-MONTH MINIMUM

For businesses ready to create more consistently across formats and build a stronger market presence.

INCLUDES

SOCIAL PERFORMANCE
Build a serious content engine.
From ₦650,000 / month
MONTHLY · 3-MONTH MINIMUM

For established businesses that need higher content volume, stronger creative production and active audience management.

INCLUDES

Need content production beyond the package?

Photography, professional video shoots, on-location production, influencers, paid advertising spend and specialist creative production can be scoped separately.

WHAT CHANGES THE PRICE?

The starting price changes when the content operation becomes more demanding.

PLATFORM COUNT

Every platform has different requirements.

Managing Instagram alone is different from adapting content across Instagram, LinkedIn, TikTok and Facebook.

CONTENT VOLUME

More content means more strategy and production.

Higher publishing frequency requires additional planning, creative development, review and management.

VIDEO PRODUCTION

Video changes the production workload.

Filming, editing, motion graphics, voiceovers and on-location production require additional resources.

COMMUNITY MANAGEMENT

Conversation requires active attention.

Replying to comments and messages adds an operational layer that depends on audience volume and response requirements.

CREATIVE DIRECTION

Some brands need more than templates.

Distinctive creative systems, campaigns and specialist design can increase the scope.

BUSINESS COMPLEXITY

More offers require clearer content architecture.

Multiple services, audiences or locations require more deliberate content planning and messaging.

 
OUR PROCESS

Strategy first. Content second. Optimisation always.

We do not start by filling a calendar. We establish what the account needs to communicate and why.

1
Understand the business.

Offer, audience, positioning, goals, competitors and current social presence.

2
Build the content system.

Content pillars, themes, formats, messaging and platform priorities.

3
Produce the content.

Develop the agreed creative assets, captions and supporting content.

4
Keep the system consistent.

Schedule, publish and manage agreed audience interactions.

5
Learn from the response.

We identify what is working, what is not and what the next content cycle should change.

WHAT WE MEASURE

Followers are a signal. They are not the whole business outcome.

We look beyond vanity metrics and evaluate whether the content is improving visibility, audience quality and meaningful actions.

 

Reach & visibility

Is the business becoming easier for the intended audience to discover?
 

Content response

Which topics and formats create meaningful attention from the right audience?
 
 

Profile & website actions

Are people moving from social content into the next stage of the customer journey?
 

Enquiries & signals

Where measurable, are social interactions contributing to conversations and opportunities?

We will not promise a fixed follower count or viral reach. We build a better system, measure the response and improve it.

SOCIAL MEDIA FAQ

Before you start, here are the answers.

Do you just create and post content?

No. Content creation is one part of the service. We start with positioning, content strategy and the role social media should play in the wider business system.

 
How many posts will you create each month?

It depends on the package. Our starting packages are structured around 12, 16 and 24 content pieces per month. The exact mix of formats is agreed during onboarding.

Which platforms do you manage?

We can work across platforms such as Instagram, Facebook, LinkedIn and TikTok. The appropriate platform mix depends on where your audience is and what the business needs to achieve.

Will you create videos for us?

Short-form video concepts and editing can be included depending on the package. Professional filming, location shoots and specialist production are scoped separately where required.

 
Do you respond to comments and DMs?

Community management is included at different levels depending on the package. Sensitive, sales or specialist enquiries can be escalated to the client’s designated contact.

 
 
Can you guarantee follower growth?

No. Audience growth depends on many variables, including the market, content quality, platform distribution and audience response. We focus on building a consistent system rather than guaranteeing a number.

 
Can social media generate customers?

It can contribute to demand generation and enquiries, but social media is one part of the customer journey. The offer, sales process, website, follow-up and customer experience also affect conversion.

 
Do you run paid social media ads?

Paid advertising is a separate capability and can be scoped alongside social media management where it supports the broader acquisition strategy.

 
 
Can I provide my own photos and videos?

Yes. Client-provided assets can be incorporated into the content system where they meet the agreed quality and usage requirements.

 
 
 
 
How long should I work with Ellvix?

Social media requires consistency and enough time to learn from the content. Our management packages therefore use a three-month minimum to allow strategy, implementation and optimisation to happen properly.

 
 
 
 
What do you need from me?

We need access to the relevant platforms, brand assets, business information, offers, approvals and any client-provided media required for the agreed content plan.

 
 
 
 
READY TO BUILD YOUR PRESENCE?

Your social media should make the business easier to discover, understand and trust.

Tell us what you sell, who you want to reach and what you want social media to contribute to the business.

Diagnose. Build. Optimize. Scale.